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User: Kabalen
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                In a narrative format, discuss the key facts and critical issues presented in the case.

Case Analysis

                1. How have changes in the economic environment created challenges for Bob's? Be specific.

2. How have changes in the social environment created challenges for Bob's? Be specific.

Application

                Conduct a SWOT analysis and SW/OT matrix for Bob's Supermarket, and identify strategic alternatives that should be considered. Among the alternatives, which course of action would you propose and why? Provide detailed justification for your response. You can present the SWOT and SW/OT details in paragraph format or you can supplement your response with a graphic in a Word document if you prefer. Note: If you choose to submit a Word document as part of your response, please upload it to the dropbox and note this in the text part of your response.